We enable brands to deliver rewarding online-to-offline experiences that give time back to their customers.
In 2013, former leaders of location innovation at Apple, Jaron Waldman and Denis Laprise founded Curbside with the goal of building technology that powers fast, easy mobile commerce at brick-and-mortar locations. Fast forward to 2018, we joined the Rakuten family to accelerate our offerings and scale on a global stage. In June 2019, Curbside became Rakuten Ready. We have a new name, but our core goal remains the same.
Rakuten is a global ecosystem encompassing over 70 businesses, handling over $120 billion in e-commerce every year. Through this network, they empower communities, merchants and partners, bringing the joy of discovery to more than 1 billion people.
Rakuten Ready was built by a team of leaders with extensive experience in location technology and an obsession with every detail of the customer experience.
Jaron Waldman is the Co-founder and Chief Executive Officer of Rakuten Ready. Previously he led Apple’s Geo team, which built location-based services deployed on hundreds of millions of Apple devices globally. Apple acquired Jaron’s previous company Placebase in 2009. Jaron holds degrees from the University of Toronto and UCLA.
Denis Laprise is the Co-founder and Chief Technology Officer of Rakuten Ready. Prior to this role, Denis led engineering teams at Apple working on map rendering for iOS Maps. He also co-founded Poly9, a mapping consultancy that enables users to solve location-critical problems, which was purchased by Apple in 2010.
Avi Bello is the Vice President of Finance at Rakuten Ready. Avi previously worked at Google following the acquisition of Dropcam where he led finance and analytics teams. Prior to that he worked in a variety of finance roles at Zoosk, Visa and investment banking at Lehman Brothers.
Mike Nino is the Head of Product Design at Rakuten Ready. Prior to this role, Mike spent five years designing apps in Apple's iTunes Design group. Mike also worked as Chief Designer for the music streaming service Lala and previously led design efforts for eBay and Yahoo.
Cathy Song Novelli serves as the Vice President of Marketing at Rakuten Ready. In this role, she oversees all owned, earned, and paid media, and manages all Marketing and Comms organizations. Cathy has two decades of experience in marketing, advertising, and media, including past executive and leadership roles at Quantcast, Pandora, and Yahoo.
Seejo Pylappan is the Vice President of Engineering at Rakuten Ready. Prior to this role, Seejo spent 17 years at Apple in iOS Engineering, leading MapKit, Navigation, and Geoservices teams. Seejo started his career building mobile apps and has over 40 patents.
Alex Rosenblatt is the Vice President of North America Sales. Alex has 10 years of experience selling transformative technology to enterprise retailers, restaurants, and grocers. He has been with Curbside for +3 years and holds an MBA in Entrepreneurial Business from Babson College.
Matt Thompson is the Vice President of Global Sales at Rakuten Ready, where he is responsible for growing revenue by securing strategic partnerships. Matt has over a decade of leading enterprise sales teams at companies like Gigster, Slalom and IBM. Matt holds a degree in Computer Science from the University of Notre Dame.
We’re always looking for amazing people to join our small but mighty team working on a transformative idea.See Openings
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